Panorama Editorial, México, 2000, 187 pages
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This Spanish handbook on fundraising is a sequel to the best-selling Dinero Para Su Causa. In Más Dinero Para Su Causa, author Daniel Q. Kelley guides civil society organizations (including what the US calls "non-profits") along a path which leads to local and international money. He addresses the "whys" and the "hows" of planning a fund raising strategy, working with an effective Board of Directors, organizing campaigns, writing proposals and budgets, and thinking like your donors as you do so. Más Dinero is twice as big as its predecessor, and has information on corporate sponsorships and the internet. Its appendices list and comment on sources of funds and information.
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Dinheiro Para Sua Causa by Daniel Q. Kelley
Textonovo Editoria, Brazil, 1996, 149 pages, $20
This basic manual shows what civil society organizations should do to obtain funds from individuals, businesses, foundations, and international organizations. It is written expressly for philanthropic, humanitarian, educational, and ecological organizations within Latin America and has special material for Brazil.
Out of Print
The 1995 best-seller Dinero Para Su Causa was the first fund raising book written in Spanish for Latin American civil society organizations. It sold out its 2,500 copies in Mexico, and became well known all over Latin America. Más Dinero Para Su Causa (see above) is the updated and expanded version of this original work.
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